Validated my proficiency with using and optimizing Shopping ads. As a certified users, I was able to demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

The Google Analytics for Beginners certification shows new users how to create an account, implement tracking code, and set up data filters. I learned how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course also demonstrated how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Validated my expertise using Google Display to deliver results that get the most from my display advertising investment. As a certified user, I demonstrated my ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

With this certification, I learned how to attract, engage, and delight customers with a human-centered approach that builds trust and provides value. I also learned how to create a flywheel that fuels a company's growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer's journey.

Developed a holistic approach to email marketing with HubSpot Academy’s Email Marketing Certification Course. I learned to personalize and automate emails, design engaging content and CTAs, and analyze metrics for strategic success.